MAIN STORY

Main Story is a brand conceived for children from 2 to 11 years. Contemporary clothes for the creative, imaginative, playful world of children. We believe in the importance of the arts, principles of good design and responsible clothing.

Their collections draw on inspiration from the world of art & design. Utilising soft-tone colours and contemporary print in minimalist styles. Each piece is designed to be comfortable, and provide ease of movement, using only soft natural fabrications, and organic qualities where available. The range consists of seasonal printed styles, layering knits and year-round modern basics for boys and girls. Pieces that we hope you will pass on to be worn some more after they no longer fit.

Main Story - because ‘they‘ are ‘the’ Main Story.